Advisory Services

Strategic clarity and operational expertise for Africa’s retail businesses  from diagnosis to execution.

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The ARA Approach

Africa's Retail Complexity Demands Specialist Advisory

Africa's retail sector is not a single market. It is a constellation of diverse markets, each with its own consumer dynamics, distribution infrastructure, and regulatory environment.

Our advisory services are built on original research and direct industry engagement. We do not apply off-the-shelf frameworks; we develop solutions grounded in your specific market reality.

Measured by Results

Every engagement is structured to deliver strategic clarity, operational improvement, or capability development.

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Our Service Packages

Expertise Tailored to Your Growth

Retail Business Strategy Review

A structured diagnostic of your business model and competitive positioning. We identify where you lose value and where your growth opportunities lie.

Outcomes Growth roadmap, strategic priorities, and operational audit.

Retail Academy Design & Curriculum

For institutions seeking to build internal capability, we design end-to-end academies and structured curriculum tailored to your workforce.

Outcomes Bespoke learning architecture and measurable capability benchmarks.

Market & Consumer Insights Advisory

Structured research and competitive intelligence to support entry decisions, product development, and commercial strategy.

Outcomes Original market data and actionable consumer segmentation.

Retail Operations & CX Optimisation

We redesign retail operations, from store layout to service delivery protocols, to improve efficiency and elevate the customer experience.

Outcomes Improved NPS, reduced shrinkage, and operational efficiency.

Sales & Revenue Growth Advisory

Identifying specific levers that drive revenue, whether pricing strategy, channel mix, or sales force performance.

Outcomes Revenue optimisation strategy and sales capability development.

Leadership & Talent Development

Targeted interventions for executive teams and high-potential managers, including coaching and structured learning.

Outcomes Stronger leadership bench and succession readiness.

Need something specific? We offer Bespoke Advisory Solutions for unique challenges.

Speak With an Advisor

Let's Talk About Your Business

Our advisors are available for an initial scoping conversation at no cost. Tell us about your challenge, and we will tell you what is possible.

Schedule a Consultation
afracademy@lbs.edu.ng +234 813 096 7129