THRIVE: Mastering E-commerce the African Way


Call for Book Chapters


Africa possesses unique and untapped potential in the E-commerce sector. As visionaries from around the world are drawn to this vibrant landscape, it becomes evident that transplanting foreign e-commerce models onto African soil often leads to stumbling blocks. The Amazon approach falters where local insights thrive.

The key to unlocking exponential growth lies in recognizing Africa's unique rhythm, an intricate e-commerce model waiting to be deciphered. Seasoned e-commerce experts across the continent have navigated its complex markets, accumulating invaluable insights and strategies. Their experiences promise to transform how e-commerce is understood and executed.

Book Overview
Title:
THRIVE: Mastering E-commerce the African Way.

Editors:
  • Prof. Uchenna Uzo -Professor of Marketing, Lagos Business School
  • Elo Umeh - Founder and CEO, Terragon Group
  • Olu Akanmu: Executive in Residence, Lagos Business School

Publisher: PAU Publishing Press

The book, "THRIVE: Mastering E-commerce the African Way," stands as a testament to this vision. It is committed to democratizing the knowledge essential for e-commerce success in Africa.

Now is your opportunity to contribute significantly to the growth of the e-commerce sector. Share your own insights, strategies, and secrets to success in a dedicated chapter that will inspire the next generation of industry leaders.

The book will be launched at the Africa retail congress 2024. The destination for retail excellence in Africa uniting industry experts, stakeholders, academics, and public sector representatives.



Contribute a chapter


Contribute a chapter to the forthcoming book and be a part of shaping the future of e-commerce in Africa.
Important Dates :
  • Book chapter proposal received: March 31, 2024
  • Notification of accepted chapter proposal: April 12, 2024
  • Submission of the full chapter: May 31, 2024
  • Chapter review and revision feedback: June 21, 2024
  • Submission of the final draft of the book chapter: July 5, 2024
  • The Book delivered to the publisher on July 19, 2024
  • Anticipated publication: October 11, 2024

To contribute, Submit your chapter proposal as a Microsoft Word document to uuzo@lbs.edu.ng and enwokporo@lbs.edu.ng no later than March 31, 2024. Ensure that your proposal follows the stipulated guidelines. We look forward to receiving your submission.